One of Cinsay's strongest features is its Social Sharing. When you share the video, your store goes with it. This means your videos can go viral, reaching potentially millions of customers with very little cost.
Cinsay has invented the new world of C-Commerce. Now your store is viral-able, embeddable, and easy to use, update, and maintain. With Cinsay, doing business online will never be the same.
DEMO conferences have a reputation for identifying cutting-edge technologies such as Palm, E*Trade, Salesforce, Webex, Tivo, VMware and thousands of others.
What is Engaging Content and How Do I Make It?
Engagement is the buzzword du jour when it comes to content creation especially for social commerce. Every business wants to create a magical piece of content that provides an experience so profound that viewers want to engage, or interact, with it and share it with their friends.
But, guess what? There’s no magic—anyone (yes, anyone) can create engaging content if they follow these very easy-to-implement steps.
- Know Your Audience: Before you can create engaging content, you have to decide who you want to engage. How does this person spend their time? What do they find funny—or offensive? These characteristics, or psychographics, help you create content that will resonate with the people you want to engage. An example of this is a dotcom era software developer who created software that appealed to a niche, highly technical audience. He knew that while the rest of the world was browsing Internet Explorer to search for products, more than 90% of his prospects were early adopters of Google Chrome and bypassed the Google search page altogether. This understanding, along with other key insights, helped him use his ad budget wisely and also create content that was targeted specifically for his audience to grow a loyal fan base.
- Just Add Video! I’m not saying this simply because Cinsay is a video commerce tool, I’m saying it because video is the best way to engage customers. Why? Because static copy, no matter how interesting, is one-dimensional. There’s a reason why social video viewership increased 40% in Q1 2012 over last year’s figures. Video provides a multi-sensory experience. High-quality videos can be created with just about any smartphone, so there’s no excuse to not leverage the power of video—and if you use Cinsay, even better.
- Optimize! Be sure to have in-house experts, or outside resources, to manage your SEO efforts. This ensures that the people you have created this content for, actually find it. SEO has the biggest impact on lead generation—even more than social media—so don’t ignore it. The worst thing you can do is create great content without optimizing it to engage prospects.
There you have it, engaging content, demystified!
Now, if the purpose of your content is simply to engage users, you’re all set. But, if your bottom line is business, stay tuned for next week’s post where I explain how to go beyond the “Like” button to get true ROI from your social commerce efforts.
